Amelia Castano Cosmetics | Market Much Case Study

We personally knew Amelia through networking and going out in Los Angeles, California. She had a great vision and wanted to start a company, but needed professional expert advice. Helping Amelia from the very start of her business. She had exhausted a lot of funds ($15,000 – $35,000) with no return. Had business plans, a logo, no website, and an good idea that wasn’t working, but she had a winning product and we can see that. She was attempting to sell her make-up brushes and products on E-Bay and that wasn’t working either.

We tackled branding and designing a logo for Amelia and Amelia Cosmetics that would turn her business around. We created a business plan for Amelia landing her attention, multiple production deals for her products, and investors in China and we were able to get her placed in top beauty stores across a wide span of Los Angeles, California to start. She had a PayPal account that she would use to collect payments in person while meeting people and selling her brushes. The account was connected E-Bay and other accounts that she was using to get sales online that wasn’t working for her. So next we created her e-commerce website with payment integration. Integrated with PayPal on Squarespace to stay within budget completing her onsite and heavy offsite search engine optimization. She had a couple of new purchases right away after we were completed within a week or so. We also created her social media pages.

Company Name: Amelia Castano Cosmetics
Company Size: Startup
Needed: Amelia Cosmetics needed a business plan, branding including a logo, a website designed, business pages created on various social media platforms, and search engine optimization.
Services: Branding, Business Plan, Logo, Payment Integration, Social Media Page Creation, Search Engine Optimization, and Website Design
Time to Complete: 3 weeks
Website: www.ameliacastano.com
Website Platform: Squarespace